Enterprise AI has moved past the pilot stage. NewTide customers now run it in daily operations: turning raw operational data into decisions they can act on, and freeing their people for work that matters more than the manual tasks AI took off their plates.

NewTide is heading to Wilmington this fall for the Campbell Oil study group, September 23 to 25. We will pick up the conversation we have been having with operators across the industry about what it actually takes to put AI to work.

NewTide joined this year's U.S. Bank Voyager Roundtable in Nashville, where CEO and founder Vlad Collak spoke about where AI actually earns its keep in fleet management. His point: the managers seeing real returns started with a specific problem and made sure the tool fit how their operation already

At the 2026 SIGMA Spring Conference in Irving, Texas, NewTide Chairman Doug Haugh laid out concrete steps operators can take to move from AI curiosity to AI execution: how to sort AI into three classes, where it fits across the fuel value chain, and why governance is a competitive

At the NCPCM Management Institute in Myrtle Beach, NewTide CEO Vlad Collak delivered a direct message: most companies still treat AI as a smarter version of software they already own. He sees a missed opportunity, and a widening gap between operators who grasp what's actually changing and those who

NewTide Chairman Doug Haugh joined a late-March Colonial Oil study group to walk through what it takes to move AI from interest into operation. His focus: agents that carry a process end to end across trading, dispatch, and the back office, with people stepping in where judgment matters.

On the Future of Convenience podcast, NewTide Chairman Doug Haugh and Upside's Jeff Rubin discussed where AI adoption actually stands in fuels and convenience. Their takeaway: most pilots fail not because of the model, but because operations aren't ready to scale. Start with a practical use case, then build

The NewTide Customer Summit brought together customers, partners, and industry leaders to discuss AI's evolution from concept into practical business tool. Across every conversation, one message stayed consistent: AI is not about replacing people. It is about empowering them to focus on problem-solving and more meaningful work.