What We Do
At Newtide, we build AI solutions that solve the most pressing and frustrating pain points in the fuels and convenience retail industry.
We get your pain because we are industry experts ourselves. Our 75 + years of deep industry experience, along with our technology chops, translate into creating solutions that allow you to get on with growing your business.
What we are doing at Newtide is taking the hardest, most complicated and inefficient parts of your work and making them simpler, more powerful, and faster.
You can keep your existing systems as you incorporate our AI solutions. Let’s not make this complicated.
Our mission is to advance humanity through intelligent technology. Let us help you expand the impact of your best employees by teaming them up with expert industry digital agents.
The future has arrived.
I need clear diesel at my downtown stores, do I have any open contracts with suppliers at Kinder Morgan?
You have open contracts with Valero and Marathon at Kinder Morgan’s San Jose terminal.
The NewTide AI Agentic Approach
Agents think. Data flows. Workflows deliver. Humans lead. The RisingTide platform redefines automation by integrating four core components:
Data Helm
Data Helm is the foundation for data ingestion and management.
It captures raw data from diverse sources (e.g., emails, documents, databases or APIs), stores it in a scalable Data Lake, and transforms it into structured formats for AI processing. For instance, for BOL automation, Data Helm extracts data from email attachments, vectorizes it, and prepares it for further analysis.
Agent Harbor
Agent Harbor enables the creation, training, and deployment of AI agents.
These agents perform tasks like data analysis, classification, generating insights and decision-making. In the BOL use case, agents analyze extracted data, generate outputs, and continuously learning to improve accuracy.
Shipyard
Shipyard is the workflow factory that orchestrates automation.
It integrates Data Helm’s data, Agent Harbor’s agents, and external systems into cohesive workflows. Shipyard’s drag-and-drop editor and support for 300+ services enable rapid workflow design, testing and deployment.
Humans
Humans provide strategic oversight, governance, and creativity.
They validate AI decisions, handle exceptions, and ensure alignment with business objectives, maintaining trust and compliance.
Your profit margins are trending upward this month due to your inventory strategy. Let me know if you want more information.
RisingTide
Enterprise AI Platform
In today’s dynamic energy sector, enterprises manage complex ecosystems of applications, data, and processes. With an average organization relying on dozens of systems, coordinating workflows and manual work, ensuring data accuracy and maintaining operational efficiency pose significant challenges.
Welcome to RisingTide, our system platform designed exclusively for the fuel and convenience retail industry.
Rising Tide Enterprise AI
Retail and Energy Modules
Retail and Energy Modules
Retail and Energy Modules
Core Platform
Newtide AI’s RisingTide Enterprise AI platform revolutionizes automation by combining intelligent agents, robust data management, and orchestrated workflows to address these complexities.
Agentic automation, powered by the Rising Tide platform, integrates Data Helm for data ingestion and management, Agent Harbor for building and training AI agents, and Shipyard for constructing intelligent workflows.
This guide provides a comprehensive roadmap for adopting agentic automation, showcasing its transformative potential through real-world applications like Bill of Lading (BOL) automation, Trade Capture, or Loyalty Insight Generation, positioning Newtide AI as a leader in enterprise AI solutions.
The best part? RisingTide ships with ready to go AI agents you can easily incorporate into your existing solutions.
By unlocking the full power of AI, you’ll be creating advanced agents of your own that drive ideas, efficiency, and growth. That’s innovation at its best.
The Benefits
AI is poised to revolutionize our fuel and convenience organizations by streamlining operations, enhancing productivity, improving customer engagement, and fostering sustained competitive advantage.
By automating repetitive tasks, enabling personalized interactions, and providing real-time insights, AI helps your businesses optimize workflows and make data-driven decisions with unprecedented speed and accuracy.
Companies that leverage these tools can innovate faster, adapt more efficiently to market changes, and deliver superior customer experiences, positioning themselves ahead of competitors that fail to adopt this transformative technology.
Core Definitions
Agentic AI
Agentic AI is a system of multiple, specialized AI Agents that collaborate, communicate, and coordinate to solve complex problems.
These agents, built and trained in Agent Harbor, adapt to evolving data patterns and business needs, enhancing automation outcomes.
Agentic Automation
Agentic automation is Newtide AI’s approach to intelligent enterprise automation.
It integrates Data Helm’s data processing, Agent Harbor’s AI agents, and Shipyard’s workflow orchestration to create a synergistic ecosystem. This enables seamless collaboration between humans, robots, and AI agents, optimizing processes like pricing, invoices, orders, delivery tickets and BOL automation for efficiency and accuracy.
Agentic Orchestration
Agentic orchestration, powered by Shipyard, acts as the backbone of Newtide AI’s automation strategy.
It coordinates workflows by assigning tasks to the most suitable entity— simple system agents for repetitive actions, advanced AI agents customized to your business for decision-making, or humans for strategic oversight—ensuring alignment with business goals.
Why Agentic
Automation?
Traditional automation, like RPA, excels at rule-based tasks but struggles with unstructured data and adaptive decision-making.
For example, processing BOLs, orders, delivery tickets, invoices or inventory reports often involves extracting data from emails, reports or websites, analyzing unstructured attachments, and integrating with downstream systems a task well beyond traditional capabilities.
Newtide AI’s agentic automation addresses these challenges by:
Handling Unstructured Data
Data Helm ingests and transforms raw data from emails, websites, reports, or documents into structured, AI-readable formats.
Enabling Contextual Decisions
Agent Harbor’s AI agents analyze your data, make informed decisions, and adapt to real-time changes.
Orchestrating Complex Workflows
Shipyard builds end-to-end workflows, ensuring seamless task handoffs and system integrations.
The Business Value
Newtide AI’s agentic automation delivers measurable benefits:
Operational Efficiency
Automates end-to-end processes, reducing processing time and manual effort.
Accuracy and Consistency
Minimizes errors in data extraction and processing, ensuring reliable outputs.
Enhanced Stakeholder Experience
Faster, more accurate processes improve customer and employee satisfaction.
Scalability
Supports dynamic workloads and integrates with existing systems.
Cost Savings
Reduces operational costs by automating manual tasks and optimizing resource allocation.
Governance and Trust
Ensures secure data handling and compliance through robust platform services.
Workforce Upskilling
Frees employees from repetitive tasks, enabling focus on strategic initiatives.
The Backbone
Orchestration
with Shipyard
Shipyard is the nerve center of Newtide AI’s agentic automation, orchestrating workflows to maximize efficiency.
- Assigns rule-based tasks, decision-making tasks to AI agents, and strategic roles to humans.
- Integrates with 300+ services, including email, databases, and cloud storage.
- Supports complex logic with conditionals, loops, and branching, enabling adaptive workflows.
For example, in BOL automation, Shipyard coordinates data extraction (Data Helm), analysis (Agent Harbor), and output generation to back office systems, ensuring seamless execution and integration.
The Foundation
Secure Integration
and Governance
Security and governance are critical to agentic automation. The RisingTide platform ensures:
- Secure Data Handling: Data Helm employs encryption, access controls, and vulnerability management to protect sensitive data.
- Compliance: Platform services like Key Vault and Observability ensure adherence to industry standards and best practices.
- Integration: Supports API management and role-based access, enabling seamless connections with systems like OnBase, PDI, SAP, and RightAngle.
- Auditability: Provides comprehensive monitoring and audit trails for transparency.
These features allow enterprises to deploy automation confidently and with full auditability and accountability.
An Example
BOL Automation Workflow
This workflow reduces processing time, eliminates errors, and enhances customer satisfaction, showcasing the power of Newtide AI’s platform.
- 01. Initiation (Trigger)
An email with a BOL attachment arrives, triggering the Shipyard workflow. - 02. Data Extraction (Data Helm)
Data Helm uses multiple agents to extract unstructured data (e.g., customer details, product specifications) from the attachment, storing raw files in the Data Lake. - 03. Analysis (Agent Harbor)
An AI agent analyzes the data, cross-referencing it with external systems (e.g., TABS, or credit agencies) to assess validity and generate insights. - 04. Verification (Human Validation)
A human reviews the agent’s recommendations, ensuring compliance and accuracy. - 05. Output Generation (Shipyard)
Shipyard formats the data into a usable process. - 06. Communication (Agent Harbor)
An AI agent drafts and sends a confirmation email to the customer, using empathetic and clear language.
The Path Forward
Think Big.
Start Small.
This approach ensures gradual, impactful adoption without disrupting operations. To adopt agentic automation:
Assess
Evaluate processes suitable for automation.
Identify
Target unstructured, decision-intensive tasks for initial deployment.
Engage
Collaborate with Newtide AI experts for tailored solutions.
Deploy
Implement in phases, starting with pilot projects.
Monitor & Optimize
Continuously refine workflows based on performance data.
Addressing Industry
Concerns
Agent Reliability
Data Security
Data Helm’s encryption and platform services guarantee compliance and protection.
Scalability
System Silos
Agents think.
Data flows.
Workflows deliver.
Humans lead.
Newtide AI’s agentic automation, powered by the Rising Tide platform, transforms enterprise operations. By integrating Data Helm, Agent Harbor, and Shipyard, it delivers efficiency, accuracy, and scalability.
Embrace agentic automation with Newtide AI to redefine your digital transformation journey. The future of automation is now.