If It’s Working for You…

Published On February 05, 2025

Since our press release announcing the official launch of our new company, NewTide AI, earlier this month we’ve received a ton of feedback:  Many well-wishes and a good deal of excitement about the potential for the kind of change that can truly transform our fuels and convenience retail industry and take it to the next level.  

I have also fielded many questions about what agentic AI will mean tactically for companies – i.e. “what will I need to change to leverage and harness the power of this new wave of technology and business intelligence?”  And, for many, the question is “will I need to ‘“’rip-and-replace’”’ existing software and technology to do this?”

The answer is a resounding no.

One of the great dynamics of agentic AI is that agents are generally created to work within existing workflows and business processes that are core to any operation.  An order creation agent that takes e-mails, zip files, and attachments and converts these to actual orders needs a dispatch application to push these into; an agent that automates the credit application and monitoring processes must ultimately push decisions into an ERP credit management module.  

What we are doing at NewTide is taking the hardest, most complicated and inefficient parts of workflows and making them simple, powerful, and faster.

We are creating AI agents (think = digital employees) to perform the work that requires either a ton of time or large rooms of people to execute – and these agents can perform work that traditionally takes days or weeks, in a matter of seconds, and can effectively execute the throughput of many, many traditional resources.  In short, you can hire a room full of people to take weeks to deliver results or hire one of our agents to support existing staff and do the same in seconds.  An easy call.

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